Leadership-About Us-Appotronics Corporation Ltd.

Li Yi

Chairman and General Manager

As Chariman and General Manager of Appotronics Cooperation Limited, Dr. Li holds a bachelor's degree from Tsinghua University, followed by a master's degree and a doctorate degree from the University of Rochester. Dr. Li founded the company in October 2006. He remains committed to Appotronics’s mission to promote the use of laser as illumination and energy to support human well-being and society growth through technology.

Frank Zhang

General Manager

Frank holds a B.S., an M.S. from Tsinghua University, an MBA in Finance from The Chinese University of Hong Kong, and a postgraduate credential from Conestoga College. Prior to Appotronics, as CEO of TCL Philippines, he turned the branch into TCL’s most profitable overseas unit: cutting costs to 15% (from 20%+), capturing 15% market share (top 3), and winning "Outstanding Overseas Manager". Leveraging his rich industry experience and profound insights, Frank is dedicated to leading his team and positioning Appotronics as a global leader in ProAV solutions.

Rob Bakker

Regional Sales Director, West Europe

As Regional Sales Director, Rob is responsible for promoting and sales of the professional projectors, and implementing various action plans in the assigned markets. With 25+ years of experience in Pro AV and audiovisual environment, Rob has driven business growth across Europe. He is instrumental in providing visions and strategies to Appotronics' continued market expansion with his proven leadership, ability to foster strong, lasting relationships and extensive experience.

Davi Shi

Sales Director for APAC

Davi joined Appotronics in 2019 with more than 20 years of experience in projector industry; Before Appotronics, he worked as global service and operation manager at InFocus and once servered for ACTO as an internatioal sales director for projector. He has always maintained a passionate and high-performing approach to his work, and distinguished himself with remarkable achievements - sold 1.5M+ projectors to clients in 58+ countries, driving over $800M in revenue.